“ First off, this is my first time at this hidden gem and I can’t believe I’m only discovering it today! I ordered a Brown Sugar Shaken Espresso (Reg) and it was presented in a glass with a clear coaster..... so cute! It was really too! Very similar to what Starbucks would make but this was really nice to have here and the presentation was a nice touch. The atmosphere is so comfortable and usually in coffee shops they would have like hard chairs and play elevator music... which is boring and sometimes the vibe isn’t there. At this coffee shop, I LOVEEE the music and the staff is extremely nice and definitely level up as a mutual friend vibe in a way. I do appreciate that a lot. I absolutely recommend coming back here vs the place that’s near my house. I love it here. I can’t wait to come back! What also got me was that I spotted a dog here with their owners and they equally loved the dog which means they are regulars and as a dog owner myself, I would come back with my four legged friend ”

“ Iconic Coffee is really good! I saw it on Instagram and was looking forward to trying it when I was in the area, and the service, vibes, and coffee did not disappoint! I love the decor, the positive and welcoming atmosphere, and the staff is very friendly and attentive! I had the iced brown sugar shaken espresso and loved it – I can’t wait to try it again and try other drinks on the menu! ”

“ Came in here while visiting a friend and I am so glad I did. God put me in the right place at the right time lol. I got a cherry blossom matcha and this ube cookie and LET ME TELLLLL YOUUU this was absolutely delicious. The cookie was perfect, the right amount of sweetness, soft, made with good ingredients, and just perfect. The matcha was the best matcha I have ever tasted. The atmosphere was amazing and the staff were all so sweet. I might go visit my friends more often just to stop at this coffee spot tbh ”

“ This is my favorite coffee spot in Hackensack and one of my favorite ones regardless of location. This spot has quality coffee, they experiment with different beans and regions. They are very friendly and welcoming. My go to order is a single origin pour over iced and it never disappoints. The space is large and great for hanging out talking and enjoying some coffee. ”

“ I love Iconic Coffee. Come here to work about 3-4 times per week. Lavar and his staff feel like my family! Smiles all around, great music, and great work environment ”

“ Brunch at Iconic was just what I needed on Saturday afternoon. I’d never been there, when I first walked in the atmosphere was inviting, super clean, and comfortable. Bigger than cozy this cafe is the place to go for a wind down or even to spend some time lounging enjoying delicious light healthy food or scrumptious pastries. I ordered the soup and I’m not going to lie, the broccoli cheddar slaps, yes slaps. I also had a Caribbean breeze refresher which was the perfect tropical drink. I then enjoyed the best Vanilla Caramel Macchiato I’ve ever had. As a coffee connoisseur I can honestly say I’ve never had such a decedent beverage paired with the Amman croissant, a light flaky croissant bun with the right amount of sweet. I enjoyed the sounds of 90s R&B while I chatted with my girls. The service was excellent. Lee was very accommodating and attentive. He was warm and inviting and made the experience so great. The staff overall were awesome and I will be returning and returning again. They did not disappoint. ”

“ Lavar was just amazing. It was raining and he brought out my coffee because I was double parked. He saved me from a ticket lol!! I got the brown sugar latte. So delicious. Thank you Lavar for your kindness and immaculate customer service ! ”

“ Came here for the first time on Saturday and it was SO good. I got the brown sugar shaken espresso and it was honestly the best one I ever had. ”